ben hock

ABOUT ME

I’m a creative marketing professional with extensive experience across PR, social media, paid media, content creation, influencer content and project management.

I value the power of creativity to change behaviour and am constantly looking for new ways of doing things to improve efficiency and deliver stronger results.

Experience

SONY MUSIC ENTERTAINMENT AUSTRALIA, SENIOR MANAGER - SOCIAL MEDIA & CONTENT

October 2020 - present

At Sony Music, I work with leading Australian artists to develop their audience on social media with a particular focus on TikTok.

Key responsibilities

Platform education
Content ideation, briefing and oversight
Influencer engagement
Single and album release social strategies
Management of Sony’s owned social channels
Artist and stakeholder management
Leading social strategies for catalogue campaigns
Paid media strategy and implementation

Key achievements

Creation of Sony AU TikTok with growth of 24k in four months
Doubling Peking Duk’s TikTok audience (from 15k to 30k) in three months
Overseeing significant TikTok growth for artists such as Delta Goodrem, Holy Holy and ASHWARYA

Insurance australia group (IAG), Creative & innovation specialist

July 2019 - September 2020

The IAG marketing team was the Mumbrella marketing team of the year last year. In my time here, I've worked across major integrated brand campaigns for key brands, NRMA and CGU.

Key responsibilities

Management of partner agencies
Oversight of creative output
Project management
Internal stakeholder management

Key achievements

Oversight of content creation for NRMA’s major brand campaign for 2019
Facilitation of integrated content for CGU’s first ATL brand campaign

We are social, senior account manager

March 2016 - May 2019

At We Are Social, I have worked with a variety of clients including BBC, PwC, NRL, Paramount Pictures, Activision Games, Roadshow Films and the NSW Government. Their requirements have varied from ongoing social content for their channels to influencer content, paid strategy and brand relaunches.

I managed a team of three people directly in addition to creative, design and production team members as required.

Key responsibilities

Social strategy including paid media
Concepting and copywriting for social content
Influencer identification, outreach and management
Working with internal teams through creative process – research and insights,
strategy, briefing creative, creating presentation deck, creative debrief
Ideation for new briefs
Budget management, quoting and forecasting
Client and project management

Key achievements

Leading the campaigns for the two biggest-selling games of 2017, Call of Duty: WWII and Destiny 2
Executing Activision ANZ’s first live stream featuring influencers playing Call of Duty: Zombies, live on Twitch. The campaign resulted in 5.3 million impressions of the hashtag and 73,401 engagements
Recommending and implementing proactive community management on NRL’s social channels for the first time, now done full-time at NRL
Managing the launch of PwC’s first multi-channel brand campaign in early 2019

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ADHESIVE PR, SENIOR ACCOUNT & CREATIVE MANAGER

November 2012 - February 2016

I was responsible for the account management of clients such as Spotify, Warner Bros Games, KIT KAT and Vodafone. In addition to traditional PR, I also led the social media account for Spotify across Australia and New Zealand.

Over my last 12 months, I led the agency’s creative offering across key clients and new business, facilitating brainstorms and spearheading ideation.

Key responsibilities

Leading creative ideation and brainstorms
Creating strategy to inform creative thinking
Leading social content creation
Client and project management
Media strategy and implementation

Key achievements

Increasing engagement on Spotify’s social channels by over 50%
Leading creative ideation for a winning, competitive Sportsbet pitch for The Ashes
Leading ideation for ongoing briefs for Spotify, Warner Bros Games and Stayz

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FRANK PR, SENIOR ACCOUNT EXECUTIVE

October 2010 - November 2012

Award winning, ideas-led consumer PR agency. Responsible for the day-to-day account management of clients including Electronic Arts, Football Federation Australia, UBank and Jack Daniels.